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I'm Kelly - the founder of She Is Fierce! and your host on our blog featuring stories and wisdom from fierce women all over the world! 

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#40: Summer School: How to Clarify Your Passion & Your Next Career Move

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I’m so excited about what we’re doing this summer on the podcast – we’ll be back with more amazing interviews with fierce women in the Fall.

But, for the rest of the summer, I’ll be highlighting some of the lessons I’ve learned from building She Is Fierce! and some of the skills we teach through our sister company Heirloom Leadership & Learning Company – many of which you have access to in our She Is Fierce! Membership.

Throughout the summer, I’ll be answering some of the most common practical questions I get at events and in private consulting sessions on building your business or career.

To kick off this series, I want to start at the beginning.

Today, we’ll be talking about how to match your passion and purpose with a career or a business that actually thrives and allows you to build more meaning into your every day life.


There are three steps we’ll cover:


Step 1: Identifying what you’re passionate about – what truly brings you a sense of purpose.

Step 2: Getting clear on what you are truly GOOD at – that relates back to your passion and purpose.

Step 3: Knowing which of those skills and talents people or companies will PAY you to do.


Once you’ve found your sweet spot with these three items – you can take steps in your career to move toward that skill or talent so you will find yourself in a role that truly suits your sense of purpose


You can build a business plan to create or grow an existing business that really leans into your zone of genius and means you’ll be spending more time doing work you enjoy – and making a difference in a way that matters to you.


So – I’m going to break this down very simply today, but if you want to go deeper on your passion and purpose, you can sign up for our free passion and purpose challenge at


So, step 1: Identify your passion and purpose.

Some simple ways to do this are to clarify what you truly enjoy doing. 

For some, this is easy – maybe you have a hobby that you already love doing?

Near me, I know of several women who have turned a passion for hobby beekeeping into fabulous businesses!

But, if the answer to what brings you joy is a hard one for you to answer – maybe you can’t think of anything right now… or maybe you’re multi-passionate like me and you struggle because there are too many things to choose from, which can lead to analysis paralysis.

Some things you can do include: spend some time journaling about what you loved doing as a kid, consider what you would do if you could do anything with your day, your week, or your year.

Right now, don’t get bogged down in the practical ‘I know that won’t work or nobody will pay me to do that’, just get it all down on paper.


Step 2: Get clear on what you’re good at.

We cover this extensively in our Building a Powerful Personal Brand course, but at its simplest, this means considering what skills you have that set you apart from the crowd. 

This can be anything from having a technical skill to a specialized degree or even  institutional knowledge within a company that means you are the person everyone turns to.

If you have a skill that you know you are the ‘best’ at – something that may even come easily to you, but that others comment on or recognize in you.

Some common examples I’ve seen in the past are health coaches who turned their own health journey and research into a new career or senior managers who were struggling to find their leadership potential and shifted focus by getting re-certified in an area they were more passionate about and ultimately becoming an executive leader in that area.


Step 3:  Get clear on which of those skills and talents you have identified could actually translate into a way to make money – or make more money.

Here, you’re going to have to think differently than you probably have been thinking.

Start by clearing your mind of your preconceptions about what people will spend money on… think of the many crazy business ideas that are out there now.  You don’t have to have a completely new idea or a skill that nobody else has, you just need to be able to reach the right audience who need your service or product.

If you’re thinking about your career – you can consider if you want to stay in your industry and build new skillsets or if you want to shift into a new industry altogether.

If you’re a business owner or aspiring entrepreneur, you will want to get clear on what people *have* paid you for in the past, or what others consistently ask you for help with – that others are charging for.


So, let’s review those three steps one more time…

Step 1: Identifying what you’re passionate about – what truly brings you a sense of purpose.

Step 2: Getting clear on what you are truly GOOD at – that relates back to your passion and purpose.

Step 3: Knowing which of those skills and talents people or companies will PAY you to do.


With these three steps, you can lock in the foundations for a meaningful career or a purpose-filled business.  

Did thinking through these help you narrow down your next steps? Let me know! I’d love to hear what you’re up to and what you need help with.  Email me and the team at


Now – I have one side note for you – you may find that you identify your passion and purpose and you don’t know if there is a way to turn that into a revenue generating business or a career move… that’s ok! 

It’s wonderful to have something you love to do just for you!

Some things I love include reading (physical books and audiobooks) – gardening and I’m constantly redecorating my house.  None of those call to me as a new career path, but they do bring me joy. 

So, don’t be discouraged if your list of passions at first doesn’t seem to line up with a new job or business idea yet… embrace the joy you get and be open to trying new things or new variations on those passions. You might discover something that hasn’t hit you yet!.


And again – remember, you can go deeper on this subject in our free passion and purpose challenge at

Good luck with this first step in finding your passion and purpose!



Ready to jump in?

On our Five-Star-Rated podcast, you’ll hear the inspiring stories of fierce women who have overcome challenges and built purpose-filled lives. Over the coming months, we’ll be sharing interviews with some of my absolute favorite past She Is Fierce! Speakers and our incredible members. Kelly will also be dropping in for some solo episodes to answer some of the questions she gets asked regularly about how to grow a powerful brand, how to build a mission-driven business from scratch, and how to find joy in the journey. Tune in, rate and review the podcast, and let us know who you would love to see us feature in the future!

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