Men and women from all over the world celebrated International Women’s Day this past Sunday, which is recognized annually on March 8. Since then, you may have noticed some of your Facebook friends sporting the profile picture shown above. The picture, which features the blank silhouette of a woman, represents the Clinton Foundation’s Not There campaign. The goal of this campaign is to illustrate that in terms of gender equality, women are “not there” yet. The Clinton Foundation turned to the power of advertisement, radio, and social media to get their message across. This past Sunday morning, the world woke up to the disappearance of women in magazines, billboards, and advertisements as a whole in support of the Not There campaign.

Radio also played a role in the campaign as the popular songs played on the 186 iHeartMedia radio stations were featured without the voices of female singers. Social media demonstrated the disappearance of women as countless women, including Hillary Clinton, Cameron Diaz, and Misty Copeland, removed pictures of themselves from their profile and replaced them with the Not There campaign’s logo. In an article detailing the campaign, Michelle Regalado writes, “This campaign serves to remind us of the remaining disparity in rights by showing us visually what it would be like if women ceased to participate…The symbolic gesture is meant to not only raise awareness that (as the name implies) the world isn’t there yet when it comes to gender equality, but also to force people to question the other places in their lives where women still aren’t present — whether that be in a work office or a political office.

The Not There campaign was launched by the Clinton Foundation to bring attention to the No Ceilings: Full Participation Project. The No Ceilings website explains this project is a report on the gathered data and the analyzed gains, “made for women and girls over the last two decades, as well as the gaps that remain.” In a press release, Hillary Clinton stated, “By knowing the facts and what has worked and hasn’t worked to advance gender equality, we can accelerate the pace of change for women and girls — both at home and around the world.”

To learn more about this campaign, visit not-there.org, and listen to what stars like Amy Poehler and Sienna Miller have to say about gender inequality in the Not There campaign video featured below!