In this day and age, every person is a brand. We see numerous influential individuals making big waves in social media and acting as internet celebrities and reputable experts. Their success was the result of meticulous planning and commitment. Like it or not, you also leave a trace online and make a certain impression. So, you can either shape the perception other people have of you, or let the chips fall where they may. The latter approach is not the way to go, not if you are experiencing a career slump or feel stuck in the loop. It is time to build a name for yourself. Here is how to actively craft and manage your image and reap various benefits.
Test the digital waters
Before anything else, get crystal clear on what your goals are. Ask the following questions: What do you hope to achieve with your branding efforts? How would you like to be seen by others? To answer them, first assess your current reputation. The simplest way to do this is to type your name in Google and see how you hold up. Maybe you’re not even able to find anything, especially if you have a common name. In any case, work out a plan on how to improve your digital presence. One of the main objectives is to boost your visibility and exposure.
Unveiling your persona
You can align your branding strategy with expectations and preferences of the target audience. At the same time, though, you have to remain genuine and truthful. In other words, your brand should be a reflection of who you are and what you stand for. Uncover a unique internet persona and its visual presentation. Infuse it in everything you do, be it sending personalized wedding invitations, designing business cards, editing a photo for your next post, or writing an email. Achieving consistency across all channels and touch points is the key to grabbing the attention and nurturing the trust.
Channeling your brand
Nowadays, there is no end to different networks you can take advantage of. Also, bear in mind that it is possible to use your own website or blog as a branding base of operations. But, it is not advisable to spread yourself too thin. For starters, identify online avenues that your audience frequents. Set up profiles on a few key hubs and focus all your attention there. Establish gateways between these accounts and the rest of your cyber real estate. Their synergy is likely to produce maximum traction and exposure.
Pouring in substance
Next, it’s time to optimize your profiles and pages. Use striking images and enthralling visuals to stand out in the overcrowded landscape. Pay special attention to the crown jewels of your brand, such as the profile and cover photo. Note that posts that have high-quality photos tend to generate way more likes, shares, comments, and retweets. Apart from the benefits of traction, all these social signals lead to a better ranking. Of course, well-written statuses and articles help your cause as well. Promotion through content is generally one of the most effective strategies you can use.
In the great digital outdoors, constant interaction is what gives you a real fighting chance. So, join the relevant groups in your industry/niche and engage in discussions. Answer peoples’ queries and questions. Keep up the pace with news and trends. Give people fresh and honest takes on popular topics. Become influential in your field and attain the reputation of an expert. If you manage to assume a distinguished position of a go-to source of information, you can foster a loyal community. Also, make sure to discover key influencers in the area and connect with them.
Moving up in ranking
People have grown weary of perpetual and aggressive advertising. They want to establish meaningful connections with brands, be it corporate or personal ones. And as you may know, the vast majority of the internet users search the web using powerful engines like Google. Hence, to take your branding game to the next level, you have to rank there, and you have to rank high. For this reason, get familiar with good SEO tactics that drive organic traffic your way. Thus, you will make the most of content marketing and never sacrifice quality for the sake of quantity. That being said, you should try to update your profiles on a regular basis.
A dazzling beacon
How you come across via the internet can have a profound impact on your professional life. To cut through the immense noise out there and reach your goals, you have to work hard and show perseverance. Reputation and image are never set in stone, and they require constant maintenance. Start by figuring out who you are and who you want to speak to. Create robust social media profiles and fine-tune your blog/website. Position yourself within your field of expertise to rise above the layers of generic and average. Master the art of storytelling and let your unique persona shine. Eventually, you will forge a stellar brand and use it as a vehicle for success.
Olivia is psychologist and entrepreneur from Brisbane. Mother of two beautiful children and proud owner of two silly boxer dogs. She is passionate writer, a traveler and conscious consumer, seeking healthy and sustainable products to incorporate into the lives of her family. Her motto is “Be the change you want to see in the world”.