http://youtu.be/_cncxoJPwBw

There were more than 5 million negative tweets about beauty and body image posted by women on Twitter in 2014.

This month, Dove and Twitter announced that they have joined forces to “change the way we talk about beauty on social media.”  During the Oscars pre-show, Dove launched their new campaign, #SpeakBeautiful, with a video encouraging women to stop hating on themselves and others.

Dove tweeted, “4 out of every 5 negative beauty tweets are from women writing about themselves. These tweets influence each other, causing a domino effect of negativity.”

Through this hashtag, Dove and Twitter say they are encouraging women to post positive tweets about themselves and others.

#SpeakBeautiful is currently trending on Twitter. What do you think?  Share your thoughts in the comments section below!