Socially Conscious Shopping: Vivid Roots

 

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“No one has ever become poor by giving.” It’s the statement you’re greeted with when you first enter the Vivid Roots website…and it’s enough to stop you, make you think, and AGREE. What’s wrong with giving? Nothing – only good can come from it!

So Vivid Roots has set out to change the world by encouraging everyone to “live vividly”…in turn making the world a better place. How? Every t-shirt purchase provides struggling people without the very basics of life (clean water) with just that – clean water FOR LIFE! In a world where about 1 billion people, or 1 in 6, are missing out on access to clean water, this is clearly an initiative worth getting behind.

The Vivid Roots crew sells t-shirts in a cotton blend or in an organic cotton option (sporting a pretty sweet water drop/tree roots logo I might add) for about 30 bucks. 20% of that $30 goes directly into clean water initiatives. They’ve started in Guatemala where around 30% (5 million) of people living there are without safe drinking water. Their process includes building/starting wells, water filtration and distribution systems for the communities in need. Then, they supply the correct education for each village receiving those systems so that they can maintain them, passing down the clean water initiative for life (hence their hashtag #waterforlife).

Vivid Roots doesn’t stop there. As you can imagine, these new water systems are giving local Guatemalans jobs! Local contractors and volunteers from the villages keep up the systems turning an average of $1 invested into $4-$12 for the local economy. One more thing, through Vivid Roots’ partnerships with ‘Water for the Americas’ and Rotary Clubs throughout the U.S. & Guatemala, are able to turn 100% of their joint donations into building those water filtration systems.

A little background; 4 best buds from Boise, Idaho are behind Vivid Roots, which they founded after a backpacking trip in summer 2013. Ready to feel a little bad about yourself? These guys are all 22. Yeah, they’ve started this amazing company with an even more remarkable mission from the bottom up (with a little help from friends, family and mentors admittedly) before they’re even a quarter of a century old. Cheers to you Dallas Crum, Dylan Carlson, Trever Bostrom & Connor Kingsbury – way to make the world a better place. Now, will you help them move their cause into more underprivileged countries?

Share your adventure, and #LiveVividly – “If we all do a little, we will change a lot.”

Check out Vivid Roots at www.vividroots.com or on Instagram, Twitter or Facebook!

 


 

Meghan Van Bussum, She Is Fierce! ContributorMeghan Van Bussum is a news producer & reporter turned marketing maven. Throughout her career, she’s strived to figure out the story behind everything and make sure the story is told in the most pure form possible. Now, raising a two-year-old son, Meghan is trying to raise him in a world where he learns from an early start that not everyone lives the same life as him, and that he should always try to live in a way that gives back to the “little guys”, the “givers”, and ultimately makes our world a better place! Ergo, the “Socially Conscious Shopping” blog series.

Meghan hails from the North (oh hey Lebanon, PA!), but has made her home in sunny Vilano Beach, St. Augustine, FL with her son Noah, husband Matt, and two American Bulldog rescues, Samuel Adams & Kona. Football season is a family favorite; Notre Dame, Florida State & the New England Patriots, take over their home every Saturday & Sunday!

Fierce Woman Jane Goodall: Inspiring Female Scientists Around the World

Jane Goodall

Synonymous with her work studying chimpanzee behavior, Jane Goodall is one of the most famous scientists. Her extensive work on chimpanzees was groundbreaking and allowed for much further research in the field of primatology and animal behavior. A pioneer as a female scientist, Goodall has inspired many young females to also pursue science related careers.

Born on April 3, 1934, Goodall is a primatologist, ethologist and anthropologist, as well as a UN Messenger of Peace. She is best known for her 55-year study in Gombe Steam National Park in Tanzania on chimpanzee behavior. Founder of the Jane Goodall Institute and the Roots and Shoots program, Goodall works extensively in conservation and animal rights issues. Her passion for her work and for the wellbeing of animals has led Goodall to become an ambassador for her field.

In addition to her many achievements, Goodall has inspired young women to challenge barriers and pursue careers in the science field. Thanks to work of Goodall, along with others such as Diane Fossey, women are leading the primate behavioral field. Goodall recalls, “in China, a young woman came up and burst into tears because she’d been studying pandas and thought that school girls didn’t do that sort of thing and then read my book, and so there she was.”

In 2008, 12% of bachelor’s degrees in science and engineering, 3% of master’s degrees in science and engineering, and less than 1% of doctorate degrees in science and engineering were awarded to minority women. In addition, 53% of scientists and engineers working in the social sciences are women, while only 13% working in engineering are women, and 26% working in computer and mathematical sciences are women. It is imperative for female scientists, like Goodall, to inspire future generations.

When asked if there was any advice she would give to a middle school girl, Goodall responded,

I would tell girls in middle school about the dreams they could pursue through science — from flying through outer space to observing animals in the wilds of Africa. And I would encourage them to try different classes in mathematics and science to see what areas they most enjoy. And, perhaps most importantly, to read, read, read — whatever they can!”

Support the Jane Goodall Institute at http://www.janegoodall.org/

Artemis Film Festival is First to Celebrate Female Action Heroes

Artemis Film Festival

She Is Fierce! is proud to partner with the Artemis Women In Action Film Festival to spread stories and videos featuring empowered women!

The Artemis Women In Action Film Festival is the first festival exclusively devoted to female action films!

The Artemis Film Festival will be held in April 24-26, 2015 in Los Angeles.  It will feature classic and present female action movies and honor the cinematic female action greats, including the men and women who pioneered them and those who contributed to the success of the genre. The festival will include a competition for up-and-coming filmmakers as a means of celebrating and promoting lesser-known works, up-and-coming action stars, and encouraging more filmmakers to develop films celebrating women of action!

In order to be considered, all projects must feature women either starring or co-starring as a physical action character.  The films can be written, directed, or produced by a woman or a man, but  must celebrate women in kick a** roles!  The festival will feature films (over 40 minutes) and shorts (under 40 minutes) in the narrative, documentary, or animation category. There is also have a screenplay (100-140 pgs.) competition.

The festival has already made headlines and has received film submissions from all over the world – each featuring amazing women stepping outside of the normal confines of women’s film roles. To grow the festival to meet the unanticipated global enthusiasm, Artemis Founder Melanie Wise started The Women Kick Ass Project, an IndieGoGo campaign, which runs until March 4, 2015.  The campaign will raise additional funds for the festival budget, allowing the Artemis team to make a bigger, bolder festival that will further social change through images of empowered women!

If you’re interested in supporting the campaign, check out: www.WomenKickAss.com

If you or someone you know has produced a screenplay, film or short film with a female in an action role, you can submit an application to be featured!  The regular deadline is quickly approaching on 02/27/15 and the late deadline is 03/06/15. Submissions can be made on WithoutABox, Film Freeway, Film Festival Life, or directly here: http://www.artemisfilmfestival.com/suboptions/

She Is Fierce! is proud to partner with the Artemis Film Festival to spread stories and videos featuring empowered women!

 

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Kelly Youngs, FounderKelly Youngs is the Founder of She Is Fierce!

Meet Kelly in the Editor’s Blog!

If you’re interested in becoming a Contributor, learn more here or if you’d like to nominate a Fierce Woman to be featured on the site, check out our nominations page!

 

Socially Conscious Shopping: TOMS

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As women, we all search for reasons to shop. My shoes don’t quite match the shade of this dress in the light; these heels are a little too scandalous, I need a classy, low-key wedge; my jeans aren’t the right wash for the autumn look I’m going for…I could go on and on, as I’m sure you could too.

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TOMS – founded by Blake Mycoskie in 2006, is the original “ONE FOR ONE” company, giving to people in need around the world with each and every purchase made.

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Now, if you’re anything like me, shopping is this great, euphoric experience that I thoroughly enjoy – waiting on the package to arrive in the mail, trying on my new buy, squealing in delight over the awesome find – until I look at my bank account statement or credit card, and terrible feeling of guilt sweeps over me. “I should be spending this money on my son or our house, or giving it to the humane society for all the little doggies without homes or…”

WELL, behold the idea of purchases that give back. The companies that focus on turning the profit from their products into something phenomenal, and sometimes life-saving. Behold my new (2 year old) obsession – seeking out these companies that I know once I type in my credit card number, I’m doing something fantastic for someone I don’t even know. My absolute favorite and first company to feature is undoubtedly a business you’ve heard of, and maybe even own something of theirs. Hopefully this will change the way you shop, just like it did for me!

TOMS – founded by Blake Mycoskie in 2006, is the original “ONE FOR ONE” company, giving to people in need around the world with each and every purchase made. They started with shoes, pledging to give one pair of shoes to an impoverished child in need of footwear with each pair of shoes bought. Since their start in 2006, TOMS journeyed into sunglasses (polarized, amazing styled sunglasses I may add)- dedicating to give the gift of sight to one person in need with every purchase of shades! Why bother with $100+ sunglasses that don’t do anything but keep your cash, when this business is constantly pouring the proceeds into people around the globe? People who need help, and let’s face it, most of us have all needed help at some time and would not be where we are right now if it wasn’t for someone helping us out. Speaking of lending a hand, what about sharing a cup of joe?

Just last year, TOMS ventured into coffee. And it’s FANTASTIC coffee if I do say so myself. This coffee does more than just warm you up and tantalize your taste buds with extra flavor, each bag gives a person in need of clean drinking water just that, for a whole year. So each morning when I wait for my cup of TOMS Rwanda coffee to brew, I take a minute to think about how someone in Rwanda may very well be drinking clean water thanks to the TOMS business model and dedication. Just recently they started TOMS Marketplace, with everything from clothing and jewelry to purses and makeup bags. That’s another entry – but I encourage you to check it all out at toms.com! Purchases you can justify (to yourself and your hubby) and feel fantastic about. Cheers to a new way of shopping!

*More about company
TOMS is a for-profit business, but their for-profit operates their non-profit, “Friends of TOMS”- where all the donations stem from. The company name [TOMS] is derived from the word “tomorrow,” and evolved from Blake’s original concept, “Shoes for Tomorrow Project.” He developed the idea of TOMS after visiting Argentina and seeing kids running around with no shoes – when all they needed to stay safe are the basic alpargatas; the shoes TOMS first became known for. The countries where free products have been sent include Argentina, Ethiopia, Guatemala, Haiti, Rwanda, South Africa, and the United States.

IG: @TOMS
twitter: @TOMS
facebook: facebook.com/toms
www.toms.com

This is the first in a series on Socially Responsible Companies by Meghan Van Bussum.  The hope of this series is to bring a sense of goodwill and hope to those who just keep saying “what’s wrong with the world these days?” Through these companies [who you may or may not have heard of before], you will find there are still amazing people behind even more remarkable companies who are giving back to form a better world every day. The goal now is to give you a reason to change shopping habits into a shopping successes, supporting these go-getters who are creating jobs, supplying food, providing educations and more by creating everything from shoes and coffee to toys and hammocks!

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Meghan-VanBussum-Circle

Meghan Van Bussum is a news producer & reporter turned marketing maven. Throughout her career, she’s strived to figure out the story behind everything and make sure the story is told in the most pure form possible. Now, raising a two-year-old son, Meghan is trying to raise him in a world where he learns from an early start that not everyone lives the same life as him, and that he should always try to live in a way that gives back to the “little guys”, the “givers”, and ultimately makes our world a better place! Ergo, the “Socially Conscious Shopping” blog series.

Meghan hails from the North (oh hey Lebanon, PA!), but has made her home in sunny Vilano Beach, St. Augustine, FL with her son Noah, husband Matt, and two American Bulldog rescues, Samuel Adams & Kona. Football season is a family favorite; Notre Dame, Florida State & the New England Patriots, take over their home every Saturday & Sunday!

 

 

 

 

 

Video Encourages Joy in Fitness, Not Body Size

https://www.youtube.com/watch?v=aN7lt0CYwHg

 

The ‘This Girl Can’ campaign’s mission is to “to inspire women to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.”  The appeal of this video of women of all ages and sizes playing sports, swimming, taking spin classes, and just generally getting sweaty, has extended Sport England, the creator’s, message far beyond the British Isles!

We love the upbeat music, healthy message and fun spirit this music brings to the conversation around encouraging women and girls to build a healthy body image!

What do you think?  Did this video make you want to get out and play ball?

To learn more about the This Girl Can campaign and get involved, check out: www.thisgirlcan.co.uk

 

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Kelly-Cartoon-HeadshotPosted by Kelly Youngs, Founder & Editor of She Is Fierce!

Kelly is so happy to be a part of this amazing community of Fierce Women!

Check out her Editor’s Blog!

Are you interested in being a She Is Fierce! Contributor? CLICK HERE!

Share Your Worthy Cause with Other Women!

Pink Up The Pace - Philanthropy

 

The Philanthropy section of the She Is Fierce! site is here to share truly worthy causes of special interest to Fierce Women!

If you or someone you know manages, works for, or is just passionate about a cause you think other women would be interested in learning about and supporting… Reach out to us!

Go to our Become a Contributor page to send us an article, pictures and/or videos of your worthy cause!

We can’t wait to share your philanthropy here!

 

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Kelly-Cartoon-HeadshotPosted by Kelly Youngs, Founder & Editor of She Is Fierce!

Kelly is so happy to be a part of this amazing global community of women!

Check out her Editor’s Blog!

Are you interested in being a She Is Fierce! Contributor? CLICK HERE!

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