April 29, 2015

Socially Conscious Shopping: Vivid Roots






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“No one has ever become poor by giving.” It’s the statement you’re greeted with when you first enter the Vivid Roots website…and it’s enough to stop you, make you think, and AGREE. What’s wrong with giving? Nothing – only good can come from it!

So Vivid Roots has set out to change the world by encouraging everyone to “live vividly”…in turn making the world a better place. How? Every t-shirt purchase provides struggling people without the very basics of life (clean water) with just that – clean water FOR LIFE! In a world where about 1 billion people, or 1 in 6, are missing out on access to clean water, this is clearly an initiative worth getting behind.

The Vivid Roots crew sells t-shirts in a cotton blend or in an organic cotton option (sporting a pretty sweet water drop/tree roots logo I might add) for about 30 bucks. 20% of that $30 goes directly into clean water initiatives. They’ve started in Guatemala where around 30% (5 million) of people living there are without safe drinking water. Their process includes building/starting wells, water filtration and distribution systems for the communities in need. Then, they supply the correct education for each village receiving those systems so that they can maintain them, passing down the clean water initiative for life (hence their hashtag #waterforlife).

Vivid Roots doesn’t stop there. As you can imagine, these new water systems are giving local Guatemalans jobs! Local contractors and volunteers from the villages keep up the systems turning an average of $1 invested into $4-$12 for the local economy. One more thing, through Vivid Roots’ partnerships with ‘Water for the Americas’ and Rotary Clubs throughout the U.S. & Guatemala, are able to turn 100% of their joint donations into building those water filtration systems.

A little background; 4 best buds from Boise, Idaho are behind Vivid Roots, which they founded after a backpacking trip in summer 2013. Ready to feel a little bad about yourself? These guys are all 22. Yeah, they’ve started this amazing company with an even more remarkable mission from the bottom up (with a little help from friends, family and mentors admittedly) before they’re even a quarter of a century old. Cheers to you Dallas Crum, Dylan Carlson, Trever Bostrom & Connor Kingsbury – way to make the world a better place. Now, will you help them move their cause into more underprivileged countries?

Share your adventure, and #LiveVividly – “If we all do a little, we will change a lot.”

Check out Vivid Roots at www.vividroots.com or on Instagram, Twitter or Facebook!



Meghan Van Bussum, She Is Fierce! ContributorMeghan Van Bussum is a news producer & reporter turned marketing maven. Throughout her career, she’s strived to figure out the story behind everything and make sure the story is told in the most pure form possible. Now, raising a two-year-old son, Meghan is trying to raise him in a world where he learns from an early start that not everyone lives the same life as him, and that he should always try to live in a way that gives back to the “little guys”, the “givers”, and ultimately makes our world a better place! Ergo, the “Socially Conscious Shopping” blog series.

Meghan hails from the North (oh hey Lebanon, PA!), but has made her home in sunny Vilano Beach, St. Augustine, FL with her son Noah, husband Matt, and two American Bulldog rescues, Samuel Adams & Kona. Football season is a family favorite; Notre Dame, Florida State & the New England Patriots, take over their home every Saturday & Sunday!

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